DSI fills tech market hole with specialized products - Kansas City Business Journal:

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The Overland Park-based software developer has a growing reputatiomn for tailoringcomputerized supply-chaijn management technology. Handheld devices loaded with DSI'ss software are used throughout the world to track assets and time using radio frequency identification bar codes andother technologies. DSI managers say that othetr companies can do bits and pieces of what DSI but nobody does it all or does it When Michael McGraw starte d DSIin 1979, the company provided programminv services for users of IBM midrang e computer systems focusing on just one of severalk aspects of the client's operations, such as Through the years, other companiesz expanded their focus to develop broad softwarr packages that encompass almost every conceivabled part of a client company's But DSI narrowed in on a specialized gaining deeper expertise in automated data-capturer that can keep up-to-the-se cond information on inventories and raw goodsd and their movement down the supply chain.
"Wde shot our way into an openinf out there into the market and a large part of that has been a great staff with an enormous amount of saidTom Bosch, DSI's director of marketing and business "What makes us unique is we offer a complete solution in the worldf of automated data-capture, from the first front-ened analysis to when we walk away we have (the so trained that they don' t have to call us a lot. We don't want our clientes raving about us. We want them to stand on the mountaintopp and screamabout us.
" Bosch has that crumplerd look of someone who is working way too At the same he has the excited exuberance of a disciple that is not uncommob in the technology industry. The DSI headquarterx oversees more than 200 people worldwide and annuap revenuefrom $50 million to $100 million. It is a modest 1960s-type glass affair that coulx bea two-story auto suppl store. But when the first car you notic in the parking lot is a Mini Cooperwith "BITWISE" licensr plates, you know what's inside: businesslike cubicles whered the industry's notoriously eccentric and brilliant ground troopsa work.
Kevin Whittaker, who specializes in businesd and technology services atKansas City-based , says DSI is a "majof player in data collection" with "very strong partnerships with key players that may be Some of those key players were companiess that owned large whole-businese computer programs such as , whichg was later bought by PeopleSoft was later boughf in a less-than-friendly manner by the massivwe As a result, much of DSI' s partnership is now with Oracle. Recently, Oracler approved the integration of a DSIautomated data- capture program into a J.D. Edwards large-scale busineses operation program that had not been updateds in10 years.
Industry consultants such as Whittaker say that although DSI is probablyt in no danger of getting swallowed upby Oracle, it stilp must be aware that it needs to develol other partnerships with companies that need the excellent RFID and bar code systemd that DSI has developed. DSI's Bosch said his company'ss managers have sat down with theirOraclew counterparts. They agreed that ther e may be some circumstanceswhen Oracle's data-capturs system may be better for a client and others wherde DSI's is better, and they will recommend each other'd version as those circumstances warrant it.
Bosc h said that isn't as scary as it may "They are an inch deep and a mile wide, whiled we are an inch wide and a mile He alsosaid DSI's systems have no real competitionb for what its systems do "beyond maybe a couple of guys workinh in a garage." Jerry Munchell may not be screamintg from a mountaintop about DSI, but that'sd not to say he isn't very happy abouft being a DSI client. Munchell is director of suppluy chainfor Indiana-based , the largest caskey manufacturer in the countrg with award-winning plants in the U.S. and "We are very pleased with them," he "Their system has saved us a lot of time and has improvedx our accuracyas well.
They've also givenm us great support overthe years." DATA SYSTEMSw INTERNATIONAL INC. Description: Top Michael McGraw, CEO and chairman Employees: Location: Headquarters is at 7801 W. 110tu Street, Overland Park, KS 66210. DSI has locationx in the United States, Canada, the United Kingdom and and a network of business partnersin Asia, and South America.