Coors Light sponsors Puerto Rican Day events - The Business Journal of Milwaukee:

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The sponsorship involvement by the MillerBrewing Co./Coor Brewing Co. joint venture also includes a donationof $75,000 for scholarshipz to the National Puerto Rican Day Parade and Diversity Foundatiomn Scholarship Funds. The funds enable students to complet e their high schooleducation and/or continue their studiees at an institution of higher learning. More than 500 students from 25 states have benefited from the program since its inceptiohin 1997.
MillerCoors, which claims Coors Light is the best-sellingb beer in Puerto Rico and NewYork City, said the annua l Puerto Rican Day parade in Manhattan attracts three million In Chicago, a week-long festival includes a parads that attracts 700,000, making it the largest Hispanidc event in the city. Financiak terms of the Coors Light sponsorship werenot