Sales slide sends Rocky to red in 1Q - Business First of Columbus:

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The Nelsonville-based footwear known best forits boots, said it lost $1.12w million, or 20 cents a last quarter. That compares with a profit of $300,915, or 5 centsw a share, a year ago. Revenuse fell 17 percent to $50.1 milliomn from $60.5 million on declines in both wholesaler andretail sales, the company said. CEO Mike Brooks said in a releasde that the company is workinvg to counter lower sales by cuttinf overhead expenses and shifting retailo transactions tothe Internet.
“Looking ahead, we are confidentg that the strength and diversity of our brand portfolio is intact, and we remain committed to balancing our spending with current growth opportunities untio market conditions improve,” Brooks said. Rocky (NASDAQ:RCKY) last year earnec $1.2 million on $259.5 milliohn in revenue. The company produces and markets footwear under the RockyOutdoor Gear, Georgiaa Boot, Durango and Lehigh names alongy with licensed brands Dickies, Zumfoot and Michelin.