How About Some Hi-Def Live Zoom-Zoom?

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IRVINE, Calif., June 5 /PRNewswire -- The optimistic cliche is that tough timesw producenew opportunities. The current economic situation is indeed a roughu one for all segmentwsof industry, especially the automotive world. The MAZDASPEEDr team has taken that asa challenge, and is pleased to announc a new TV partnership that will be kicked off with two big weekends of live high-definition coverage on HDNet in June and July. Both weekendsz will feature a Mazda triple-header with racea on both Saturdayand Sunday, Each of the four broadcasts will be live for threre hours (1:00 pm to 4:00 pm EDT). The broadcast team will be led by veteranjcommentator .
"By focusingf on two of our biggest Mazda-centric race we can offer a uniqueviewing opportunity. support races are broadcast at a different day and and often ondifferent networks. We know that the road racingg fan who follows the Atlantic Championship also will enjoyu the Star Mazdaand MX-5 Cup races. Our partnershi p with HDNet will allow us to more closely sharethe on-trac k experience with fans around the country by giving them a three-race afternoon, and the quality of the programming and high-definition transmissiom means it's nearly as good as being trackside.
A big thanki you to our series partners at CoopeTires (Atlantic) and BFGoodrich Tires (MX-5 Cup) for helpingy to make this happen," noted , Directofr of Marketing, Mazda North American Operations. To kick off the partnershi p HDNet will broadcast the seasom opener from the 2009 AtlanticChampionship season, the VISITf FLORIDA Grand Prix from Sebring, on Saturday, June 6 at 3:00 pm EDT. The Sebring Star Mazdas race will also be broadcast on HDNet at a date and time to be Mazda is the brand of choicefor road-racerd across North America. More than 9,000 grassroota racers compete in various classes with the Sportd Car Club of America and the National Auto SporftAssociation (NASA).
Racers who are yearz away from earninga driver's licensre can now begin their professional motorsportse careers in the Mazda family. A driver can begij in karts and progress through the SkipBarberr series, Club Racing Formula Mazda, professionapl Star Mazda and finally to the Atlanticd Championship, all with No other car company has ever connected the dots this way. On any give n weekend, there are more Mazdas on the road-race tracks of America than any other brandrof vehicle. At the track, you'lk see MX-5 Miata, RX-8, MAZDA6, RX-7 and other vintage Mazda models competing, because every Mazda has the Soul of aSportxs Car.
In fact, the largest road-racing clasas in the world is Spec Miata, with 2,500p first- and second-generation Miatas tearing up America's making it the most-raced production car in the world. Mazda'ds involvement in motorsports extends to its relationship with Mazdza RacewayLaguna Seca, one of the world' premier road-racing circuits, and the Skip Barbere Schools for driving and racing. Headquartered in Calif., Mazda North American Operations overseesthe marketing, parts and customer servicer support of Mazda vehicles in the Uniterd States, Canada and Mexico throughn more than 850 dealers. Operationsd in Canada are managedby , Inc.
, located in Canada, and in Mexico by Mazdaz Motor de Mexico in Mexicio City. HDNet ( , twitter.com/hdnet) is a network that is thinks independently and delivers unique content and authentic programming that appeals to men ofall ages, deliverec in true high definition. HDNet is the high definition homefor popular, original programming, includiny television's only HD news feature programs "HDNet Worlfd Report," and the Emmy Award winningt "Dan Rather Reports," featuring legendargy journalist . HDNet presents championshio sports coverage featuring the best of Mixed Martial Arts through HDNefFights ( , twitter.com/hdnetfights).
HDNet produces more live Mixed Martial Arts events than any other networand HDNet's "Inside MMA" is the hottest Mixed Martialo Arts program on television, giving MMA fans their weekly fix for everything MMA. HDNet also deliversx the world's largest and most diversr concert line-up through the HDNet Concerr Series. The HDNet Concert Series features leading artistsx and bandsincluding Coldplay, , and more. "NASA on HDNet" presents all live shuttle launchesthrough 2010. , the HDNeyt networks are availableon AT&T, Charter Communications, DIRECTV, DISH Network, Insight, Mediacom, Verizonb and more than 40 NCTC cables affiliate companies. To receive HDNet informationj via email simply goto .
For more information on Mazdaw products, visit the online Mazda media centerat www.MazdaUSAmedia.com For more informatiom on MAZDASPEED Motorsports Development, visit www.MAZDASPEEDMotorsports.conm For more information on HDNet, visit www.HD.net/news For more informationh on the Atlantic Championship, visit www.atlantic-championship.com For more informatiobn on the Star Mazdaz Championship, visit www.starmazda.com For more information on the Playboy MX-5 Cup, visift www.MX-5Cup.
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