Quick thinking makes new eatery a Humdinger, not a Bonehead - Memphis Business Journal:

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The partners, who operate as LLC, openes on March 30 at 6300 Suite 101. Schlesinger, CEO of , and a veteran, initially planned to open up as a a fast-casual concept then owned by Atlanta-basede However, Raving Brands sold the forcing Schlesinger and Smith to changed their plans. While changing the concept quickly wasa challenge, findint a new name was especiallgy difficult. Smith and Schlesinger wantedr to have a name that incorporated both seafood and the restaurant’s main menu but found that to be difficult. They whittle a list of 40 names by focusinv on something differentand catchy.
Humdinger uses piri-piri chili peppers, grown in South in its saucesand “Piri piri” is Swahili for “pepper pepper.” “Itf really sets us apart from othe r fish and chicken places,” Smity says. Smith and Schlesinger plan to open up three of the fish and seafoofd restaurants in the Memphis metro area. Laura Trezevant, president of , represented the tenan in the lease negotiations while John ownerof LLC, and Danny Buring, loca partner at LLC, represented the Peabody ad campaign has big bucks What does the Nortnh American mallard and closr to half a billion buck s have in common?
They are both vital componentzs of Memphis-based ’s new ad campaign for the massive expansion of The Peabody Orlando. The $450 millio project is expected to lure more functions like corporate meetings and exhibitions to the The group also wanted the campaigh to expandThe Peabody’s brand awareness, and the hotekl chain’s mallard symbol made well, ducky. “Who else can put a big pictur of a duck in their ad and talk abouy investing close to a half billion dollar on expanding at the same saysTim Fisher, senior vice president and executive creative director for Fry Hammond Barr, the Fla. ad agency responsible for the campaign. “That’zs own-able.
” The nine-minute video showw new renderings of the completed photographs of the new king guest rooms andtheifr state-of-the-art bathrooms, which feature mirrors with built-in televisions. The video is availablee on youtube.com and at www.orlandopeabody.com. Upon Peabody Orlando will be the 15thlargest non-gaming hote l in the U.S. It’s not quitwe UFC, and it isn’t but mixed martial arts is making its debut in the gransd lobby of onJune 20. Local MMA promoter is hostinv a 12-fight card of local talenty that could someday makethe “majo r leagues” of the Las Vegas-based Ultimate Fighting Championship.
Cage Assaulf was founded by Nick who has worked with former UFC lightweight champion and native MemphianQuinton ‘Rampage’ Jackson for five years. His goal is for his companyu tobe “the Triple A of in the South. Harmeier held his first event on April 24 at Minglewood Hall in but is looking for the larger profilew of FedExForum for thenext event. Harmeier says FedExForum and the , which were instrumental in the legalization of MMA eventsain Tennessee, have been extremelyt supportive of the company so far. He’s anticipatin g 2,000 fans for the event. Harmeier says if the new event isa he’d like to have events at FedExForumm every six weeks.
“(The April 24 was packed wall-to-wall and that was with Minglewoosd being new and MMA being new to the Harmeier says. “We feel this next one will blow it out ofthe